Email marketing is a proven money maker,. That is regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people’s bank accounts, the truth. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.
Do not send emails that were unsolicited. If you send emails that are unsolicited, people will think you are a spammer. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Keep your content variable and current do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their text and fonts color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. Providing a simple way for them to unsubscribe is preferable to ending up in their spam folder if someone does not want to receive your messages. It will also help to protect your reputation as a business that respects its customers.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
You must be persistent where it counts. It is essential that you have the correct clients in mind, or your work is worthless. They will just get annoyed and that’s a waste of time if you’re persistent with people that aren’t interested.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from encourage and happening them to add you to their address book.
If you decided to read this article, it was because you were thinking about making money through email marketing. Now that you have read this article, you know a few points about approaching it. Apply the insights and advice provided in the previous paragraphs, and you can find success in email marketing.